Facebook has gone from providing an opportunity for college students to a social environment that involves person-to-person connections, gaming, e-commerce, news reporting and more.
As a business owner, you need to know that all of the data shared on this network can be mined in order to create unparalleled targeting opportunities. The Facebook ad platform allows businesses to pull information from the nearly 2 billion posts that are “Liked” each day around the world – not to mention the data shared by each of the network’s 1 billion users.
Pay-per-click (PPC) advertising is one of the easiest ways to target your clients directly online – but it’s also a highly competitive environment where only the savviest of advertisers thrive. At Single Grain, our PPC campaign management program brings together industry-leading strategies, ongoing optimization, regular testing and campaign research, all with the express purpose of increasing both the performance and scale of your campaigns.
Proper conversion rate optimization addresses the on- and off-site processes that cause your visitors to take action.
Whether you want your visitors to download your free ebook, complete your lead generation form or convert into paying customers, CRO will ensure that every element of your website and your overall marketing strategy is acting in concert to bring would-be customers closer to the outcomes you desire.
Content marketing is the way of the online marketing future – appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles. Take it from the pros – true content marketing requires much more to be successful
Great blog content is essentially posts written and crafted with excellent quality. The post has a purpose and shares this easily and openly with its readers. Along with a purpose good content includes visually stimulating material that is easily navigated by the user. Great content can include lists, images, video and a number of other formatting techniques to highlight your message.
Great content increases the value of your blog and likelihood that visitors will return to see your next article.
There are very few marketing and branding tools out there that wield the power of infographics. Not only do these engaging images convey important information that supports your company’s authority, they stimulate the kind of online conversation that dramatically increases your brand awareness.