Optimize Gurus | The Mobile Web Is Creating New Winners And Losers In Retail
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The Mobile Web Is Creating New Winners And Losers In Retail

The Mobile Web Is Creating New Winners And Losers In Retail

This post was originally in Business Insider, and was promoted to the main blog because it provides great value and interest to our community.

The author’s views are entirely his or her own and may not reflect the views of OptimizeGurus.

When discussing the opportunity in smartphones and tablets, the e-commerce industry often forgets that retailers need both apps and mobile websites to thrive. In a recent BI Intelligence report, we dug into mobile habits among audiences of the top e-commerce properties, and benchmarked retailers against one another in terms of mobile site performance.

 

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