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More specifically, the email content focuses on using a high-quality visual, the name of the property, what they love, and a CTA that complements them all. There are various types of email campaigns, so you need to figure out which one works for your goals and target audience. Social media marketing is on the rise! 14 Types of Email Marketing With Examples | Indeed.com Here, Audible has a simple yet effective email marketing example to get you inspired. The absence of additional email content after the You might like these listens. is a smart tactic to focus the customers attention on the products rather than the extra details. However, some good rules of thumb are to keep emails short and sweet, try to add a little humor, keep the tone warm and friendly, and add a clear, enticing CTA. With these fantastic email marketing examples, you should have all the inspiration you need to create and send an email marketing campaign that can help showcase your products and services, gain more interest, and let old and new customers know that you are here to stay. Subject line: Enjoy 10 on us whenever you invite a friend, Type: Refer a friend email campaign example, Goal: Get visitors to invite friends through the mobile app or share link. The CTA is straightforward and has a bright color to ensure that the new subscriber wont miss it. So, on a subconscious level, email recipients associate the rewards with the in-store experience and, thus, the positive customer experience might lead them closer to taking action. Get started for free GALLERY FILTER: MARKETING OFFERS NEWSLETTERS ANNOUNCEMENTS EVENTS Learn how to send more effective emails. Check it out! To do that, Durham University opts for a straightforward copy that explains the reason for the event, giving additional details to participants. What makes for a successful email? Is 'Looking for new opportunities' a good interview answer? Create beautiful, professional campaigns to engage your audience like a pro. Some of the different types of email campaigns include: New product announcement email. So, what does the customer see? 5 Best AI Website Builders in 2023 (For Fast Web Design) - Elegant Themes This little fun twist is perfect for engaging new Buzzfeed subscribers who are already familiar with the companys tone and content. Uber. By using Active Campaign, you can save time and money by automating your email marketing with beautiful templates and no coding required, freeing up more time to spend on growing your business. Airtable takes the opportunity to give a fun twist to a widespread SaaS campaign. Personalized marketing will never go out of style (or effectiveness). The copy sounds conversationallike an actual human works there. Speak Your Buyer's Language (Wool and the Gang) 2. The holidays! Goal: Greet new customers after signing up for your newsletter. It is elegant. Thats what other collectors buy together to make their collection pop!. 26 Actionable Email Marketing Examples to get Responses If you want to use 2, space them between the top and the bottom. Yes, but you arent trying to keep YOURSELF connected to your own brand. You can take a quiz to customize your experience, which makes you more likely to follow through. I bet you are feeling less than amazing right now. Written by: Christina Perricone EMAIL MARKETING PLANNING TEMPLATE Use this template to strategically organize your email marketing. More specifically, Hootsuite here goes for a simple structure and a copy that employs direct questions to intrigue its B2B audience and hit the Start Now button. Mr Ramaphosa has repeatedly pledged to get a grip. Regardless of industry, email marketing can help you fulfill your goals, reach your target audience, and incentivize them to join you. With this polite, informative email, RunKeeper tries to re-engage users who have stopped using their services. We've curated a selection of the most inspiring and effective email marketing campaigns sent. People who go through a double opt-in are more likely to engage with your communications. Seasonal campaigns should be part of every B2C and B2B business. Type: B2C Promotional email campaign example, Goal: Promote a product through storytelling. People will spend less time reading a marketing email, which means you only have so many opportunities to get that click. What Is Email Marketing? Definition, Tips, and Tools | Coursera They mention rewards, savings, money off, and exclusive deals in a few sentences, showing their customers all the rewards they can enjoy and encouraging them to sign up for their rewards program and app simultaneously. BuzzFeed's targeted newsletters. In the form of an alternative, the company lets recipients know that if too many emails were the cause of their frustration, then they can join the weekly newsletter. So Headspace is careful to say that their survey is super short.. What the hotel got right in this email marketing example: Subject line: New ways to earn free drinks and food, Goal: Highlight loyalty program features to increase conversions. As youll see in numerous cart abandonment email examples, discounts and free shipping are a must to get your potential customers to make a purchase. What you might not be loving is your sore and aching muscles if you havent exercised in a while. Stay ahead of your competition and achieve your goals, with a set of powerful features. When I was in high school, I decided to try reading Old English for fun. This is 1 of the best email marketing examples on the list for 2 reasons: PAS (Problem, Agitation, Solution) is 1 of the most popular copywriting frameworks out there. I'm going to level with youthere are a lot of email marketing examples. Understand how to use the channel effectively with DMI's short email marketing course that covers data strategy, email content creation and design along with testing, automation, and optimization. Heres why BuzzFeed has great email marketing campaign ideas. If you're looking for a good starting point for your email marketing templates, check out these stellar brand examples and how you can repurpose them for your own needs. And dont forget! All in all, Workables feature announcement campaign: Subject line: Introducing Apple Watch Series 6, Goal: Present the new product and share information about its features. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. Headspace, an online healthcare company, specializing in meditation, wanted to know more than how their users felt about their Buddy feature. (HintI just used it, and so does this example). Starbucks is among our best email marketing examples since it sends some of the prettiest emails out there. The welcome email from Starbucks greets you by name and gets the tone just right. Email is an effective and low-cost way to drive conversions and retain customers. First of all, the copy effectively intrigues the recipients, addressing their pain points. The copy is also sweet and adds a sense of urgency by telling you not to let it end up with someone else. By setting the product at the center of the campaign, potential customers can see what they are missing. 30 Brilliant Marketing Email Campaign Examples [+ Template] - HubSpot Blog Zendesk, here, has one of the best email marketing examples to promote its e-book and nurture its leads. If customers can quickly learn what your promotional email is about, put the CTA at the top. Grammarly. Maybe because. Email automations can help you: 1. While this is an example of an order confirmation email from Amazon, if you see past the order total, youll notice a different section. The Hustle Topic: Subject Lines, A/B Testing The Hustle is a daily email newsletter that curates some of the day's most important headlines in business, tech, and culture. Here, Netflix has cleverly used three different CTAs that look different but have the same purpose: check the homepage! Goal: Get subscribers to re-engage with content. Not only do they have beautiful visuals showing the newest member of their family, but the bloggers have also included a few of their latest blog posts and tips to excite dis-engaged readers. Heres why this is great email marketing content: Personal stories make you sound authentic. Im going to level with youthere are a lot of email marketing examples. Grow your business and future-proof your career with our FREE marketing strategy template! Whats the most powerful word you can use in marketing? In this email marketing campaign, you can see how MarketingProfs nails its webinar campaign in three easy steps. Google 4.8 (968 ratings) | 63K Students Enrolled Course 4 of 7 in the Google Digital Marketing & E-commerce Professional Certificate Enroll for Free Benefits of email marketing Email is one of the most popular modes of online communication. Personalization plays a significant role in the success of this campaign because without the subscribers name the story would be generic. What is sticky copy? When it comes to the CTAs, Workable has added three CTA buttons that lead to a landing page with a converting online form. You is a really simple place to start. In this email marketing example, Buzzfeed thanks new subscribers for joining the list and calls them to verify that they are real people. Copy and images (which you already know you need) are great at making an email exciting and interactive. Tired of looking around google for the best email marketing examples to fill your creative pools? Apart from the main blog post update, the company takes advantage of its email space to promote two more pieces of content. Why did it work? For that, your platform should equip you with equally beautiful and responsive email newsletter templates. This must be one of the greatest email marketing examples from hotels Ive come across. If youre getting married, doesnt $3,000 for a dream wedding sound like the fix youve been waiting for? It sounds gross (its not). What makes this email a brilliant example is the CTA and the way BetaList incorporates it in the campaign. Overall, Four Seasons email marketing example: When hotel owners get their hands on email marketing, they can create beautiful campaigns to nurture their subscribers and boost bookings. But too many people waste the opportunity to send a great confirmation email. But take note:Emails with a single, prominent call to action earn 300+ times more clicks than those with either multiple or no CTAs. Discover 25 email marketing examples that'll inspire you to create your own. Make sure to grab these templates and more by signing up for a free Moosend account. Here are the 3 top reasons why customers unsubscribe from email lists: Its a bummer. Alumni can either click on the link to discover more details on a new landing page or contact the person in charge via the email address provided. Educating your audience is one of the best practices to nurture them and show them how to use your products/services more effectively. Dont mind if I do. Up to now, we saw how eCommerce, SaaS, and hotel businesses have leveraged email marketing to fulfill their goals. Have you noticed that there have been headings, subheadings, images, bullet points, and short lines of text throughout this post? And with 69% of online carts being left behind by shoppers, cart abandonment is a problem that needs immediate attention. All of these make you stop and pay attention because they use powerful words to help you fix your problems. It makes the message feel more personal and friendly. There is a fine line between keeping your business fresh in customers minds and them feeling hassled or pressured by you. How does Indiegogo know which campaigns are perfect for each subscriber? The recipe is simple. This heading asks, how did you sleep instead of how were the sheets. Casper wants you to leave an online review. To create the perfect blog update campaign, you can select between simple or RSS blog email templates to promote your content to your audience without worrying about unresponsive designs. For example, Moosends email builder is intuitive and easy-to-use without having any technical expertise. Why did this person stop using Typeform? While there isnt much to see here, the email content follows the inverted pyramid model to increase the brands click-through rates. Just sign up for a free account and try it yourself. In an email, limit yourself to 1 CTA. Whats more, Hootsuite also uses the same visuals to give its recipient/reader a sense of continuity between the email newsletter and the blog post. Marilia Dimitriou is a Senior Content Writer with 5+ years of marketing experience. This post was updated on October 5, 2022. More specifically, the copy has a break-up tone using words like sorry, too bad, and didnt work out to show the dis-engaged subscriber that the company cared about them. 3 million is an attention-grabbing number. But eyes will need a break from the party lest they go cross-eyed. Finally, the company also incorporates another brightly colored CTA to capture the recipients who didnt click on the first one. We're opening our B2B email marketing examples list with a welcome message from Fiverr. Buzzfeeds confirmation email is a prime example of how you can leverage double opt-in to keep your sender reputation and email deliverability intact. Example: Content marketing: Write articles and blog posts and offer training, advice or education. So why not start your 14-day free trial today? Why it works What could be exciting about welcome emails? And dont forget, to create all these examples, you need to get your hands on a great email marketing tool that will provide you with an easy-to-use builder and responsive email templates. Firstly, the copy informs users about the nature of the webinar, giving valuable information about the date, time, and topic. Secondly, Visme sends this email from a business email, giving the subscriber the impression that they received messages from a real person. Tom Fishburne, the creator of Marketoonist, once said, The best marketing doesnt feel like marketing. Dont make customers feel like youre marketing to them. 25 Examples Of Awesome Email Marketing - CoSchedule Email Newsletter Of course, universities couldnt be absent from our best email marketing examples. An email marketing campaign is a targeted set of email messages designed for a specific purpose to be sent at a designated time. Furthermore, instead of favoring copy, the business opts for a more visually-oriented email newsletter design. 19 Best Email Marketing Examples - SEO Sandwitch Agitation: I bet you are feeling less than amazing right now. The colors of this email newsletter example fit perfectly with the family photo, increasing the readers likability of clicking-through and becoming a loyal reader. Last Updated: December 12, 2022 | Email Marketing Home Blog How to Write Your Best Promotional Emails (+18 Examples!) Fiverr Email marketing category: welcome email What is this email campaign about? The 25% off is also hard to miss! Bobble: Star Wars, Goal: Show order summary and cross-sell relevant items to customers. Hard to miss, and definitely not 1 that you forget easily. This section is used to cross-sell additional items to new customers whove just made a purchase. Order confirmation emails are some of the most essential transactional email campaigns that online businesses should send. Source. B2C should spend 5-10%. Webinars are more crucial than ever because theyll not only help you educate your audience but also show your expertise in the field. It gives a discount incentive to complete the purchase. Zapier is an automation tool that helps you save tons of valuable time by automating your tasks and processes. Subject line: Youve earned a new badge. But its a free $3,000 gift. An effective email campaign must look good on multiple devices regardless of screen size. Cross-promotion is a marketing tactic where you target the promotion of a related product or service to your customers. All it takes is an excellent piece of content and an irresistible email design! Because youre talking to normal human people, and they like normal human language. So, when it comes to attending online events, they might forget all about it. This copy is sticky (and so is the Buzzfeed email). Notice how the landing page includes the subscribers name? According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. In this article, I will share with you 10 email marketing examples and what makes them great, so that you can start creating your effective email marketing strategy. This isnt what the brand suggests. Wendys email design uses a beautiful newsletter image to guide customers through the process. 6 Best B2B Email Marketing Examples of 2023 - WebFX When choosing colors for your marketing email design, account for brand colors as well as what color says to your customer. This Michaels sale promotion email creates urgency in a simple and direct way. Both copy and visuals work together to give subscribers an immersive experience. The subject line is straightforward, highlighting what the message is about at first glance. With it, you will customize your campaigns, add or remove elements, and preview them on the spot. The colors of the email campaign work perfectly to make the CTA stand out. While the CTAs are straightforward, they could have been a slightly brighter color to make them stand out more. 25 Examples Of Awesome Email Marketing David Campbell Email Marketing According to the Internet Advertising Competition (IAC), Pink Shell Beach Resort's emails sit at the top of all the best email marketing examples out there. What they do well is simple: segment their list from the beginning and . Casper has great content marketing ideasand email marketing examples. Even the CTA button has become an integral part of the story. 18 Promotional Email Examples (+How to Write Your Own!) - WordStream Introducing the 97 top email marketing campaign examples and designs. Three thousand dollars. Try Moosend TodayThe easiest and most affordable email marketing and newsletter software! Or is there? Personalization is also present to increase engagement and boost Airtables email opens and click-through rates. Say that number out loud. To make the email more successful, Workable leverages social proof to show them that the cool new feature is useful! Furthermore, its worth mentioning that Wendys has a social media presence with a particular tone. Are you looking to increase clicks through to your website? No customer wants to do tedious work, let alone work thatll take forever. But thats not the only thing you can do to keep them engaged. B2B companies can nurture their leads through email marketing by promoting blog content. Netflixs smart email marketing example earns points for: Subject line: Design tips that get right to the point, Type: B2C & B2B Educational Email Campaign Example, Goal: Share tips and help users learn how to use the tool better. And why well show you exactly what makes great email marketing content. 1. To capture your visitors email addresses, you need a newsletter signup form. Subject line: Your Amazon.co.uk order of POP! Lastly, segmentation and personalization features will allow you to create campaigns tailored to your subscribers needs. Why do they work in this welcome email example? This leading freelance services marketplace sends out this email after creating an account on the platform. 31 Best Email Marketing Examples To Get Inspired [+Templates] This email newsletter from BuzzFeed is a great way to stay in touch with your customers. 7 Rules of B2B Email Marketing (+4 Examples We Love) - WordStream Add to thata CTA that uses natural, interesting language. Other factors to consider are your industry and customer type. Be gold. headline but also uses color to make it stand out. They mention the benefits of shopping with them, including their home delivery service with the benefit of no delivery charge for orders over $35. 1. But to get there, lets see a few things first. There are several things to take into account. If you sign up to join them, youll receive an email that immediately makes you feel included and welcomed into the company, like a valued team member. 5 Best Email Marketing Campaigns (With Examples) | Mailchimp Successful Email Marketing Examples To Take Inspiration From Its important, and you need to do it. From the emojified subject line to the beautiful images that increase clicks, Zillows email is simple yet effective. Jon Snow might famously know nothing, but Omaze knows a thing or 2 about email marketing best practices. As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. You should be sending out a welcome email anytime someone signs up for your subscription or service. Here, personalization and social proof can be your secret weapon to increase your legitimacy and boost your conversion rates beyond expectations. But really, this email is great because of this lineThis is an unbelievable milestone that wouldnt be possible without you!. Furthermore, when it comes to visuals, Canva has incorporated three animated gifs showcasing what the tip describes to make the experience better. In his book Pre-Suasion, Robert Cialdini explores how the word you is captivating. 84% of B2C welcome emails make it into the intended recipients inboxes globally and have an impressive 23% read rate. Stick copy is copy that stops you in your tracks and makes you pay attention. Youll at least open the email. People are going to need a little push before they log in again. I understand that I can opt out at any time. Not only that, but to make the offer more appealing, Four Seasons guides their subscribers through a process of discovering the destinations. 19. Its color psychology. Just remembercolors appeal to emotions differently in some people than others. Here are 25 of the best email marketing examples youll ever see: Typeform is an online software company based in Barcelona specializing in online form building and surveys. 30+ Best Email Marketing Campaign Examples & Why They Work - GetResponse While this email doesnt have eye-catching visuals, the brand uses the image of the product to show customers what they bought. I think it would help me grow my skillset and prepare me . When you segment your audience, you can get more specific about your copywriting and your offer. And no, its not because this is an email for my birthday! Zomato's email marketing campaigns are integrated with images of mouth-watering images of food, coupled with a simple line that reinforces customer retention: 'for the love of food'. If Wendys campaign gave you some great ideas about promoting your mobile app, Ive got great news for you. No one likes to think about unsubscribesbut making great unsubscribe emails great is important. After signing up for an account with Walmart, customers will receive a welcome email jam-packed with useful information. But dont worry! It serves as a reliable marketing channel to educate new subscribers, establish your brand, and boost your CRM efforts while progressing toward your sales funnel. Just add foil, Goal: Promote an upgraded version of a product. This clever tactic allows the company to show trial users the full potential of the service. Great thinking, I must say, because email is the best marketing tool. Customer retention: Zomato. Here are the default HTML email safe fonts that are installed on almost every device. To do that, the hotel has linked back to articles and magazines to excite, nurture, and choose their next dream destination. Along with the eye-catching visuals, Maries email list also gets a taste of what they are about to learn. Of course, the Register Now CTA is hard to miss. And to top it off, the brand will throw some recommendations underneath to inspire shoppers and save them the trouble of browsing through numerous products. The survey is short and not boring, so more people will take it. Instead of Click Here, try something like Lets Talk..

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