managing international student recruitment agents28 May managing international student recruitment agents
Youre managing multiple complicated business relationships across cultures, Deupree points out. Regulation, Deregulation and Self-regulation: The Evolution of Chinas Policy on Education Agents Siyuan Feng 17. In certain countries, students and parents expect to use agents to help complete applications or visa processes. Do I really need the service or solution theyre offering? Oxford Research (2013) Tuition fees for international students. operational and lean process mapping, 2.) In Lansing, Michigan, he first oversaw diversity and intercultural education at Lansing Community College, and later created the Center for International and Intercultural Education (CIIE) which merged intercultural engagement and international education programs of the institution, and he became its first director. Kiser, E. (1999) Comparing varieties of agency theory in economics, political science, and sociology: An illustration from state policy implementation, Sociological Theory 17(2): 146170. Dr. Kacenga is an award winning scholar and administrator, having received the Sepmeyer Research Grant, Marjorie Peace Lenn Research Award, and Fulbright Korea Administrator Award. Introduction and Purpose To provide direction on the appointment, certification, management, and termination of external third-party agencies who recruit students on behalf of Loyalist College. Sometimes we put a lot into the relationship up-front and never see any students, Feddersen says. Moe, T. M. (1984) The New Economics of Organization, American Journal of Political Science 28(4): 739777. NAIS Toolkit: International Student Recruitment Strategies Where to begin? George F. Kacenga, PhD, has been a champion for the value of international education approaching 20 years, investing much of his professional career in international admissions and enrollment management. At some institutions, it will be similarly important to provide ESL testing, intercultural training, student orientation, teacher training, and other related services. First, in 2016, the agency theory (Bergen et al., 1992) guided the investigation of the relationship between international student recruiting agents and the host country HEIs (Huang et al., 2016 . California State University, Long Beach selectively works with uncertified agencies because some smaller agencies are high quality but find certification cost-prohibitive. (2011) College application with or without assistance of an education agent: Experience of international Chinese undergraduates in the US, Journal of College Admission 212(Summer): 616. (2009) GLOBAL: International students: a $100 billion business?, University World News, 27 September. This cookie is set by GDPR Cookie Consent plugin. Kent State has a newly created position of International Agent Coordinator, which, according to Benhaida, has been enormously helpful in organizing information, conducting onboarding trainings, paying commissions, and acting as a focal point for all agent-related communication. (2013) Tuition fees for international students in Finland: Where to go from here?, Journal of Studies in International Education 17(1): 5578. PDF Managing International Student Recruitment Agents The Recruitment Agent in Internationalized Higher Education: Commercial In 2013, more than 60 percent of admissions directors surveyed by Inside Higher Ed believed that agents play a direct role in helping international applicants fabricate parts of their applications. Since that time, NACAC has changed its stance on working with agentsin conjunction with agency certification processes, greater checks and balances, and pressure to maintain or increase international enrollment numbersmaking the practice more acceptable than it was just a few years ago. Hiring Education Agents for International Student Recruitment NACAC (2014) International Student Recruitment Agencies. However, five years ago NACACs stance on agents changed in a 15247 vote, and the organization lifted its ban on recruitment agencies. For example, at the University of Bridgeport, institutional representatives interview students about their experience prior to arriving at the university, and to see if the school was accurately represented. Pimpa, N. (2003) The influence of peers and student recruitment agencies on Thai students choices of international education, Journal of Studies in International Education 7(2): 178192. (2005) Agency theory, Annual Review of Sociology 31: 263284. Here are a few: AIRC provides market intelligence and analytics, agent certification, an annual conference, exclusive webinars, a robust resource library, and a professional certificate course on international student recruitment. Sydney, Australian Government. A. Education Agents: Key Issues, Themes and Stakeholders Pii-Tuulia Nikula & Vincenzo Raimo 2. WENR Editor Stefan Trines mentioned in a previous article that, in 2011, the Australian government suspended more than 200 unscrupulous agents from India, China, and Australia from submitting visa applications because they submitted fraudulent information in support of a student visa application. In one instance, a university audit of a corrupt Indian recruiter found that 95 percent of the applications submitted by the agent were fraudulent. Creating An International Marketing & Communications Plan, C. Leveraging Data To Inform Business Intelligence, D. Utilizing International Student Recruitment Agents & Platforms, E. International Pathway Program Development, F. Optimizing International Admissions Processes, H. Re-envisioning English Language Programming, I. Seen as controversial in some quarters but readily accepted as the norm in others, there could not be a more timely publication to support a greater understanding of the complexities of business models in international education, the rapid evolution of those business models in the face of the global pandemic, and the shifting role played by commercial agents in international student acquisition and retention. How is international student agent management changing? - Adventus.io Gateway understands the financial impact the COVID-19 pandemic is having on institutions and organizations around the world and as such, prioritizes efficiency and affordability in our pricing. This book is included in the following book series: Informa UK Limited, an Informa Plc company. Learn more about Institutional subscriptions. Susan Kassab is a 30+ year enrollment management executive who has successfully assisted institutions in developing and executing their international strategic plans. Donaldson, L. and Davis, J.H. At Gateway, we understand that many institutions are increasingly committed to bolstering their international recruitment and enrollment management strategies as a way to sustainably increase international student growth. Whilst universities were apparently keen to assert their role in managing agents, it was also clear that agents held considerable power as is well evidenced in HEIs' desires to ensure agent loyalty in the longer term. Monitoring of Education Agents Engaged in International Student Shapiro, S.P. Power and control: managing agents for international student Newly added to the mix of recruitment strategies, for example, is the increased use of digital marketing campaigns while nurturing overseas and stateside partnerships. (2008) Interests, information, and incentives in higher education: Principal-agent theory and its potential applications to the study of higher education governance, in J.C. Smart (ed.) Here again, writing a generalized thank you email may prompt your prospects to ignore the message altogether. Deupree relayed that agencies would invest significant time and effort to help an institutional representative learn the marketplace and the kinds of students that the agent could provide, only to have someone new take over the role: Agents would get frustrated [because] after a year of sort of reverse training the person, somebody else would move into the position with no context or knowledge and no one told the agent. Sponsored Student Portfolio Development, J. This paper applies agency theory to explore the contractual relationship between higher education institutions (HEI) and HEI-contracted for-profit education agents in international student recruitment, bridging a gap in the existing literature by investigating the underlying issues surrounding these relationships. The current extensive use of agents in UK. Developing Strategic International Partnerships: Models for Initiating and Sustaining Innovative Institutional Linkages. If you dont know what your priority markets are, you might need to look outside the funnel altogether and consider whether your data sources are adequate (longitudinal enrollment data from within the institution is a good start, but doesnt do much to identify new opportunities). Gateway works with a diverse array of institutions and organizations around the world. Gateway and the partner institution will identify and assign primary liaisons to ensure effective and streamlined communication. AIRC (2015) AIRC Certification Standards, Bethesda, MD: American International Recruitment Council. The average hourly fee for a consultant in 2017 was $200, but comprehensive package fees ranged from $850 to $10,000, according to data from the Independent Educational Consultants Association . Use of Agents in International Student Recruitment - University Policies At Gateway, we recognize the complexity of international enrollment management and the intricacies of navigating the nuances of individual campus needs. The cookie is used to store the user consent for the cookies in the category "Performance". Borgos, J. Creating An International Marketing & Communications Plan C. Leveraging Data To Inform Business Intelligence D. Utilizing International Student Recruitment Agents & Platforms E. International Pathway Program Development F. Optimizing International Admissions Processes Forming partnerships with trustworthy international recruitment partners is often an essential part of a successful strategic plan. Agency theory identifies comprehensive monitoring as one way to ensure that agents work in the principal's best interest. OBHE (2014) The Agent Question: Insights from Students, Universities and Agents, Redhill, UK: The Observatory of Borderless Higher Education. Dr. Appiah-Padi has a Ph.D. from the University of Alberta, Edmonton, Canada in Educational Policy & Administration with a specialization in International/Intercultural Education. All Rights Reserved. Ross Jennings, senior director of International Education at Green River College, notes that when doctored documents do come through, they are from new agents and virtually never from long-standing agency relationships. Gateway is well positioned to provide consultation and support on next generation international enrollment management. The pandemic dramatically accelerated a trend previously under way: students obtaining ever more information and advice virtually, via a profusion of online channels. Trends and explanations of the shape and size of higher education, Higher Education 56(3): 349379. Eddie West Business Studies in Higher Education 2020 ABSTRACT There is an increasing reliance on international education agents for student recruitment in Higher Education (HE), but the governance of education agents is under-researched. While the percentage of U.S. schools using commission-based agents increased to roughly 30 percent as of 2016, this percentage is small in comparison with that of other countries. The article suggests that theoretical work on mobility, migration, and ethnographies of communication, including the geopolitics of text production, can provide useful lenses for analyzing how agents help international students navigate the journey into and through U.K. higher education. - 208.113.184.219. Clear communication of school programs assists with brand recognition and brings international visibility to universities as well. The internationalization and marketization of higher education has resulted in U.K. universities' increasing reliance on recruitment agents to boost international student numbers. Most third-party partnerships, including recruitment agents, speak the local language, understand the culture, and often have contacts within the local education system. Gateway particularly welcomes institutions and organizations located outside of the United States, with whom we can also assist with international admissions and enrollment management systems and structures. U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerces International Trade Administration. The Recruitment Agent in Internationalized Higher Education: Commercial It is common practice for prospective students to consult a local agent when seeking placement in a university or college abroad. Through our consultation and support services grounded in industry best practices and next generation thinking, Gateway is well-positioned to provide effective guidance to institutions aiming to enhance their strategic international enrollment strategies. Mr. Boyds expertise lies in strategic international recruitment and market development, including the execution of armchair and in-country recruitment initiatives. Becker, R. and Kolster, R. (2012) International Student Recruitment: Policies and Developments in Selected Countries, The Hague: Nuffic. A comprehensive strategic international recruitment strategy at the undergraduate and graduate levels then becomes a compelling part of the overall recruitment and enrollment plans for institutional success. In China, a majority of prospective international students reportedly use agents. International recruitment agents are commonly used among HEIs in many countries, including Australia, Canada, and the United Kingdom. Alumni recruitment can be one of the most effective means to generate interest, applications and create overseas relationships that support enrollment and partnership development and career opportunities. Recruitment Agents in Italy: Perspectives of Higher Education Institutions Enrico Sartor Part V: Student Views 13. Offering theoretical perspectives with practical applications, this volume features contributions from academics and scholar-practitioners, laying out fresh perspectives and insights on topics such as process transparency, developing agent policy and procedures, and government regulations.Providing the ideal reference for students embarking on international study, agents, higher educational institutions, government/accreditation agencies, researchers, and practitioners, this insightful book acts as a critical basis for further research and improvements in higher education practice. Abstract This multiple case-based study investigates the relationship between recruiting agents and the UK universities who act as their principals. Is this person or team focused on international student recruitment, or prospective students more generally? Leveraging admissions best practices and industry knowledge, Gateway is well-positioned to assist you with utilizing new directions in enrollment management technology and next generation admission processes to more effectively engage and yield international students no matter where they land in your admissions funnel. Not only does this presence allow schools to reach a larger student population and market, it also increases contextual knowledge.
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