how to create a webinar landing pagehow to create a webinar landing page

how to create a webinar landing page28 May how to create a webinar landing page

What's a Webinar Landing Page? A well-executed webinar program can generate tens of thousands of leads per year if set up correctly. A webinar landing page is a standalone web page that promotes your webinar and invites visitors to register. Your call to action is the button or link that invites visitors to register for your webinar. First, though, lets clarify how youd benefit from building a webinar landing page. Not only do we give you high converting webinar landing page templates that are easy to customize, but we also give you templates for countdown pages, webinar registration pages, presentation pages, and more. A powerful headline The best webinar landing pages all have one thing in common - a clear headline that immediately catches the reader's eye. They are the "landing" spot for visitors that have clicked on a link from a marketing advertisement, online media post, or promotion. If youre using the free SeedProd plugin for WordPress, youll still have pre-built templates to choose from, but your options will be limited. if you would prefer to host your pages on your own website, you can do that too. Learn from the communitys knowledge. Use any checking tools like Grammarly to ensure your content is grammatically correct and dont commit unintentional plagiarism. After your Page Settings configuration is done, you will be directed to a Template Library which lets you choose a template to start your store with. The Nielsen Norman Group are experts in interaction design and user experience, and offer knowledge through paid, on-demand training webinars. Inspirations For Your Webinar Landing Page: 25 Examples + Tutorials You may also want to consider using a tool to create your form, for example, an online form builder that allows you to create beautiful, user-friendly forms. Try another search, and we'll give it our best shot. Use a different color for your CTA buttons in contrast to your landing pages color scheme to make them stand out on the page, drawing the customers eye to them. There should be no doubt as to the subject matter that will be covered. First, they provide a central place for all of your webinar promotion to funnel into. Its how they teach prospects about the benefits of driving for their company and how they grow their community of employees. How do you research and identify the best investors for your startup? A high-converting webinar registration page is the first and most important piece of any webinar funnel. : Think Top 10 Secrets or 5 Easy Steps.. Duolingo is best known for its mobile learning app, but you might not know that it also offers online webinar classes. As youll be hosting the webinar and speaking directly to your audience, they need to know who you are. All of HubSpot's handcrafted email newsletters, tucked in one place. If we wanted to add a testimonial, for example, we could find theTestimonialblock in the left-hand side menu: Then you would drag that block into place. Check out these perfect webinar landing page templates for inspiration, or maybe, model yours after. If youd like to contribute, request an invite by liking or reacting to this article. To turn off webinars, use the following script: A webinar registration page is a standalone landing page on your website. When it comes to landing pages for webinar registration, you could fill an encyclopedia with all the best practices out there. How to Create Effective Webinar Registration Page - Stealth Seminar Send out invitations 8. Your webinar landing page is the engine that drives conversions. You'll no longer see this contribution. more importantly, for them to find it. Finally, you may be wondering what will happen when people actually register for the webinar? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b59f2b74-24fe-4c53-af3c-ba605a0bd8dd', {"useNewLoader":"true","region":"na1"}); Webinar landing pages are the same as any other landing page in their ultimate goal: to make a user take a desired action. With OptinMonsters powerful Exit-Intent Technology, you can create a trigger for your popup campaign to appear to visitors as theyre leaving your site. Your webinar landing page needs to be easy-to-read, eye-catching and include a clear Call-To-Action (CTA). It can be tempting when designing webinars and other digital content for clients to focus all of their attention on the main featurethe information being delivered. What Wed Improve: Other than a small video teaser, this is an excellent example of how you can format your landing page. Holding a Webinar? Create These 4 Things in HubSpot Include only the most essential information about your event, such as the date, time, topics, and speakers. A recent survey of 2,000 marketers found that almost all respondents believed webinars were critical in their marketing strategy, and 89% said webinars outperform other channels in creating qualified leads. Who wouldnt want to learn how to make a career change? By continuing to use our website you agree to allow our use of cookies. Well, we answer that in this post. This is a great way to engage and hook users into signing up. Free and premium plans, Sales CRM software. Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Produce your content 7. 6/14 Webinar: Trend ReportWhat Digital Marketers Need to Know Before Q3. There should be no doubt as to the subject matter that will be covered. Plus, with SeedProds drag and drop editor, customizing your landing page couldnt be easier. When you create a webinar landing page, go through your entire funnel on your own to ensure every page works. This will give them an incentive to participate and help you to boost sales. In a fiercely competitive environment with numerous rivals, organizations must succinctly communicate their advantages in a concise statement. A good overview format is: In this webinar, you'll learn: - [Topic 1] - [Topic 2] - [Topic 3] - [Topic 4]. What do you think of it? In this example from Sam Bell, founder of PPC Boutique, the host is telling you critical information that compels the website visitors to sign up. A good value proposition formula is: [Your webinar title] will teach you [what you'll learn] so you can [achieve a desired outcome]. The best way to create landing pages that really convert. What are the main advantages and disadvantages of bootstrapping your startup? You can quickly add new features and functionality to your website, even if you dont have any coding or technical experience. Subscribe to the Website Blog. It allows anyone to create stunning and professional landing pages in a matter of minutes. But, if you want these pages to convert better, dont slack off here. After capturing your audience's attention, it is crucial to capitalize on that opportunity. We hope you enjoyed this tutorial. Above all, it's your content and value proposition that will make your webinar a success. For example, rather than saying "our webinar will cover X topic," try something like "attendees will learn X". WEBINARS Webinars are now the go-to tactics brands use to get more leads and customers. with your messaging all throughout. To do this, theres simply no better tool than OptinMonster: OptinMonster is a premium WordPress plugin that will help you grow your list, boost conversions, and get more participants to your webinar. : Make sure your media is relevant and portrays what your target customers want and need. 1) A compelling headline. By running one, you accomplish these things: These help build trust as you present your products and services transparently. What pain points am I trying to alleviate for my target audience? If your copy is dry and full of errors, youll still, When you write your landing page copy, aim to. Step 4. Now that youve learned by example from some of the worlds biggest brands, its time to build your own optimized webinar post-click page. Take a look at how to create an effective webinar, When you prepare for a webinar, landing pages will do most of the heavy lifting on your behalf. But like most new marketers or small business owners, you probably dont have loads of extra time. What Wed Improve: The heading of this landing page could be improved to make it more clear that this is a webinar about podcasting (and not a podcast page itself). webinar landing page from Regina Dawson. Now that we've answered the question "what is a webinar landing page," let's move on to some tips for creating an effective one. When youre writing your webinar landing page, both the design and the content count. It is essential to identify your unique value proposition to your audience. Remember, you can test and tweak until you get it right. Templates to Follow Learn what to do, and what not to do on yours from our critiques below. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. Your call to action should tell visitors exactly what they need to do, why they need to do it, and when they need to do it. "@type": "FAQPage", 7 Essentials for a High-Converting Webinar Landing Page Good landing page design (and web design in general) is all about removing obstacles to the conversion. For top tips on how to use webinars to boost your conversion rates sign up for our Free Webinar Sales Funnel course. Oftentimes website owners get lazy on event registration pages in lieu of other, seemingly more important pages. She helps small businesses and entrepreneurs connect with their target audience. Do NOT use keywords in the name field. Step 1: Create Your Webinar Landing Page Step 2: Customize Your Webinar Landing Page Step 3: Publish Your Webinar Landing Page We'll start by creating a webinar landing page in WPForms. Since your personal QR code doesn't need a lot of extra controls . is the first and most important piece of any webinar funnel. Offering something of value is necessary to receive something in return. Another essential step to creating an effective landing page is to make it scannable. It should answer the question: what's in it for me? Finally, if someone tries to leave the webinar landing page, a pop-up window appears, prompting webpage visitors to fill up the webinar registration form one last time before leaving. There are several pieces you need for your funnel, but luckily, if you are a StealthSeminar customer, we give you everything you need to build your funnels quickly. But even if these all sound great, you need to make sure you have an audience. A webinar registration page doesnt have to be complicated to convert. ClickPlugins Add New. This means tossing out anything that visitors dont need, like links to other pages, extraneous details, and overly long forms. For example, How to Launch a Successful Podcast in 30 Days Without Spending a Fortune. Inspiring Landing Page Design Ideas to Drive Conversion - Wix.com This can be a great way to make your form stand out and encourage people to sign up for your event. Leave plenty of white space, and break up large chunks of text. To turn on webinars, use the following script: Set-CsTeamsEventsPolicy -Identity <policy name> -AllowWebinars Enabled Turn off webinars. For more information on PowerShell cmdlets for Teams webinars, see the Related topics section. Free and premium plans, Customer service software. There should be no doubt as to the subject matter that will be covered." Some webinars also tackle bigger topics like social media marketing and design thinking. Keep the benefits and selling points similar and remember, youre selling one thing: your webinar. Half of all global web traffic comes from mobile devices, and your sites traffic share might look similar. How Many Work Hours Are in a Year? | Entrepreneur Brands will often use a signature along with a photo to increase that personal feeling. A good headline formula is: How to [achieve a desired outcome] [in a specific timeframe] [without a common pain point]. Then, well share 9 examples of webinar landing pages that you can use for inspiration to get started with your own. Duolingo Events sets users up with teachers and facilitates learning in a more classroom-like environment. It offers one-off webinars and recordings, as well as full courses and certifications. This will give them something to look forward to and help them to see the value in attending your event. "mainEntity": { Building a Landing Page with AI: Non-Coders Can Create - Meetup It's different from your main website or blog, because it has a single goal:. While Register is a simple CTA, it could be improved with more urgency to drive the reader towards taking action. Once you get started with webinar funnels, the possibilities are endless. ), How to craft a compelling value proposition, How to give a brief overview of what you'll cover. Whether youre selling guides, books, or private consultations, this is a great webinar landing page to start out with. are webinar landing pages so critical? Like your webinar landing page, each webinar page in your funnel should be simple. You can still add these elements to your page as you get them. While you won't work every week of the year (in most cases), don't worry about subtracting those vacation weeks and other time off . If you've hosted a webinar before, or if you have any testimonials from past attendees, be sure to add them to your page. SeedProd has an inline editor that allows you to write directly on the webpage in the editor. Amy Porterfield is an online marketing coach. It should be clear, visible, and urgent. How to Create a Webinar Landing Page in WordPress (Easily) - WPForms What Wed Improve: Overall, this is an excellent landing page that would be great for consultants or solopreneurs to use. This is a simple but well-designed webinar landing page template built to get you more participants. To get people to read your landing page, use every readability trick at your disposal, including: Remember your webinar landing page should be visually interesting. These options allow you to select the device and sensitivity level of your Exit Intent trigger: This lets anyone create high-converting exit-intent popups and doesnt require any coding skills. Step 3. It explains exactly when the webinar will be taking place. We recommend using a different browser like Google Chrome. All In One SEO Condensing this message can be a taxing and challenging process, but the end result is a powerful declaration to the world about the organization's purpose, its existence, and the value it seeks to deliver to its stakeholders. You can accomplish this by using a contrasting color or adding a button. Its also a good idea to include a brief outline of what youll cover in your webinar. Frequently asked questions about webinar landing pages; How to create a webinar landing page that converts new customers. Just be sure to update your page regularly so that potential attendees can see the most recent information. That's it! What Wed Improve: This landing page has everything needed out of the box. But before we do that, if you wish to create great authority for your websites in a short time, you should seriously consider building backlinks to it. They increase the anticipation and excitement around your brand. If youre looking to grow your social media presence, Sprout Social hosts a couple dozen webinars on the topic. How to Create a Landing Page in WordPress (2 Methods) - IsItWP Summarizing key points and learning objectives is a proven method that establishes a solid structure from the beginning . And like SeedProd, OptinMonster comes with tons of pre-built templates that help you build the perfect campaign to recover abandoning visitors from your landing page: Once youre inside your editor, things stay just as simple, regardless of your technical experience. Explain the benefits of attending your webinar. Let's get started! Landing pages can always be optimized with consistent A/B testing. In recent posts, weve discussed what a webinar is, how to plan and create a webinar funnel, and we even shared how to get our proven webinar landing page template. These are ready to go out-of-the-box and only require minor modifications. Quality over quantity: Make sure your media is relevant and portrays what your target customers want and need. }, Do you have a presentation that you give regularly but dont always have the time or opportunity to do live? Webinar Landing Page Examples & Templates - ConvertFlow Your registration form is the final step that collects the information of your webinar attendees. Its designed to communicate the value of registering and attending your webinar using persuasive elements like benefit-oriented headlines, social proof, authority badges, and testimonials. His expertise spans digital advertising, landing pages, and humanizing marketing industry jargon. Getting people to read more past the headline doesnt mean youve won the battle. Updated: 2023 Instapage, Inc. All Rights Reserved. 1. How to Build a Webinar Landing Page (Examples + Guide) - Thinkific Step 2: Initiate your Webinar Landing Page. , doing something else for your business, on vacation, or even asleep! . Try to consider adding subtle clues like a small arrow pointing to the button. It allows you to reach large audiences so you can maximize your selling potential. In any case, they will know the flow of your overall presentation. Then, users have the option to register for more in-depth webinars farther down the page. It would be better to use this space to give the reader more information on what the webinar includes instead. I'd repeat the call-to-action at the bottom of the page. We'll provide tips and tricks for designing an effective page, as well as examples to help you get started. Pro Tip: If you're using HubSpot's free CMS the CTA tool allows you to make and test CTA buttons, pop-ups, and sticky CTAs. Thats where a webinar post-click landing page comes in handy. A: By attending this webinar, you will gain a comprehensive understanding of how AI can revolutionize website creation, including the advantages of using AI for building landing pages and websites, how AI chat bots can enhance user engagement and automate responses, the potential of AI image generators in creating visually appealing graphics . If you have a lot of information that you want to include on your agenda, consider using a bullet point list. If not, then find ways to make sure they do. A well-designed webinar landing page can make all the difference between having no one show up, or blowing past your attendee limit. What Wed Improve: This landing page would be much better if it included a short video about the webinar. Generate excitement by making your outline catchy and high energy. Then, click on the checkbox next to Enable Form Page Mode. Choose a theme for your webinar, pick a relevant image for your landing page and add your logo to make sure the design reflects your brand. For the past several years, INBOUND has transitioned to an online experience with dozens of webinar sessions throughout the week. Clients on Demand is a high-ticket sales course designed to help businesses or entrepreneurs sell training courses in the $3,000 $10,000 range. A webinar landing page is the place where youll encourage new sign-ups and let your audience know what they can expect from your webinar and why its too good to miss! By following these simple tips, you can create an effective webinar landing page that will help you to boost sign-ups and ensure a successful event. How to Create and Host Successful Webinars | GoTo If your headline is able to hook the reader, theyre more likely to register. Then, in the left-hand side menu, you can adjust settings like the font family, font size, font color, and so on. Once youve signed up, go to the Downloadstab and click theDownloadplugin button: Go back to your WordPress dashboard. Yes, what looks good varies from person to person. 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Beneath each example, well also share a small list of things we liked and note any areas that could be improved. Having an attention-grabbing opener is crucial to capturing the audience's interest right from the start. Or, if you would prefer to host your pages on your own website, you can do that too. How to Create a High-Converting Webinar Landing Page for a Live or Theres also a lot of landing page real estate used for the webinar schedule. "text": "First, it needs to explain what someone who watches your webinar can expect. The easiest way to create a successful webinar registration page is to use a WordPress page builder plugin like SeedProd, which is specifically designed to create high-converting landing pages. Live webinars are events, which means your landing page should list the event date and time. We share when the training is being held, what the presentation is about, and include a simple sign-up or webinar registration form. Once you're on the PageFly dashboard, click Create a page or the (+) icon on the left menu and select Regular Page. Practical tips to boost your site conversions. Experts are adding insights into this AI-powered collaborative article, and you could too. Webinars have been proven effective in converting visitors to customers, and every webinar you run can benefit from a well-crafted landing page. Create a landing page, online store, or bio link page for Instagram and promote it by sending the link to your subscribers through email, SMS, or chatbot messages on a single platform. Like other platforms featured on this list, Canva hosts webinar sessions to help you use it. This type of page usually includes key information about the upcoming event, such as the date and time, topics that will be covered, and who will be speaking. If you have a high-profile speaker lined up for your event, be sure to mention it on your page. Create and manage webinars using PowerShell Turn on webinars. Pop up for HUBSPOT'S WEBSITE THEME MARKETPLACE, Half of all global web traffic comes from mobile devices. By including keywords on your page, you can improve your chances of ranking in search engines and driving traffic to your site. A great landing page must be clear, sound human, and emphasize the value of the webinar it presents. To add a new feature, simply drop the block where youd like it to be on your landing page. Our free, automated webinar school provides you with all the tools to develop a successful webinar that converts faster, making the process easier than you might think. This will give attendees a sense of what they can expect from the event and help them to decide if it's right for them. Your SeedProd license key will automatically be filled with your plugin download. Free and premium plans, Content management software. In this article, you'll learn six essential elements of a high-converting webinar landing page and how to apply them to your own. Users can learn how to run an online store, optimize for SEO, or, as shown in the example above, leverage Facebook and Instagram in their marketing efforts. May 16, 2022. For more top tips on how to market your webinars and your business, sign up for our Free Webinar Sales Funnel course. IsItWP Steps to Guarantee Attendees Through Webinar Landing Pages With SeedProd, you can build landing pages for all of your marketing goals, such as: These landing pages come with pre-built templates that save you time, energy, and headaches in the campaign design process. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. 1. If your headline is able to hook the reader, theyre more likely to register. If theyre interested in serious topics, then maybe, A bold headline and subheads are essential as most people will only read them and skip the rest of your content. A video of yourself, A call to action (CTA) is what convinces your potential attendees to take part in your webinar and say Yes! A. is crucial to increase sign-ups on your registration forms and your click-through rates. When you're writing the copy for your webinar landing page, it's important to focus on the benefits of attending, rather than the features of your event. Webinars let you connect with your audience and establish your credibility in the business. What are some of the best practices for creating a compelling value proposition for your target market? By including a sign-up form on your page, you can capture information about people who are interested in attending your webinar. How to Create a Webinar Landing Page That Converts - YouTube In any case, they will know the flow of your overall presentation. When it comes to writing a high converting webinar landing page, trigger words can be your secret weapon. with StealthSeminar in your corner, youll be well on your way to creating automated webinars that convert in no time. For longer pages, we only displayed above the fold. Dont stress if its not perfect in the beginning. This will allow you to change global settings about your landing page, such as: That way, if you want to change the font for all of your text, for example, you can do so in one place.

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